Google AdWords allows subscribers to pay for advertising your local business on Google as both text and banner ads. The ads are targeted to keywords on the web page or search results page that displays the ad. Google AdWords offers pay per click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. To maximize profit, you need to choose best keywords for Adsense. The principle in arbitrage adsense is to maximize traffic with minimum amount. Initially, low paying keywords should be used in the adwords campaign to divert traffic to the new website.